Trailer for "Witchy Riches". Video was made with After Effects, compositing renders to mimic gameplay.
Below are concept sketch process for the title.

The original idea was to have a darker, voodoo or necromancy theme. I sketched out the character "Jack"

We switched the concept to witches, and character "Alice" was created. Jack was kept in as a villain role.

Logo design for the game titled "Witchy Riches"

Symbol sketches. At this point I was coming up with possible symbols we could potentially use.

Symbol sketches. I went more in depth per symbol and came up how it could animate.

Symbol Sketches. More symbol ideas and animation ideas.
Compilation of all symbol animations created for the title